Mr Genrikh Salata

Mr Genrikh  Salata

Position: PhD Candidate
School and/or Centres: Centre for European Studies


Phone: +61 2 6125 1542

Genrikh is a PhD candidate at the Centre for European Studies at the Australian National University. He has worked as a research assistant and tutored courses in European Business, Strategic Management as well as International Marketing. Genrikh was awarded a Master of Commerce degree in 2009 from the Australian National University having earlier completed his B.A. (International Relations) with a Chinese language major. As part of his Master of Commerce, Genrikh conducted a research project on “Barriers to Bilateral Business Relations: The Case of Australia and Ukraine”. He gained multidisciplinary experience and conducted a wide range of studies.

Firms’ internationalisation Bilateral trade, investment and negotiations EU-Australia cross-regional cooperation
Firm-level perspectives on business relations between Australia and the European Union Australia’s foreign trade and investment activities are disproportionally focused on the UK, whereas Canada and the USA direct their trade relations to other EU Member States. The disproportional focus of foreign investment from Australia on the UK can be explained by the lack of experience and erudition regarding the characteristics of the business environment of the EU Member States. Similarly, firms with limited international experience may have deliberately chosen to conduct business activities with nations that have similar business environments. Only a relatively small share of Australian firms engage in international business. Those that engage in business in Europe perceive it to be easier to deal with the UK rather than other EU countries. Whilst Australian markets have greater parallels with the marketplace in the UK, there is yet no empirical evidence that explains the perception of the business environments of continental Europe and Australia.  
Recipient of the EU-Oceania Social Science Inter-regional Consortium (EUOSSIC) Erasmus Mundus Doctoral Exchange Scholarship provided by the European Commission. Recipient of Australian Postgraduate Award Industry (APA I) Scholarship funded by a grant under the ARC Linkage Project “Australia and the European Union: A study of a changing trade and business relationship”.

Presenting weekly tutorials for the following courses:

  • Dynamics of European Business;
  • International Marketing;
  • International Business;
  • International Strategic Management.

Genrikh is closely involved in the development of teaching and subject materials, student consultation, exam and assessment marking.

Updated:  21 December 2017/Responsible Officer:  Head of School/Page Contact:  CASS Marketing & Communications